Der Blog, der Kultur erlebbar macht.

War for Talents

Geeks EuropeQualified and competent talents are missing everywhere

Instead of job portals where huge numbers of applications have to be filtered and HR and talent recruiters overflown with resumes from around the globe, not really knowing how to filter this data, Atlassian, a company from Australia started it’s “Europe, We’re Coming to Steal Your Geeks” campaign.

What lead to this decision: due to a limited supply of software developers in Australia they decided to look for programming talent in Europe. They decked out a bus, conducted interviews and hosted informational meetups at local coffee shops and pubs – all with the purpose of luring highly skilled developers back to Australia’s ‘Silicon Beach’ with a job at Atlassian and an all-expenses-paid relocation package to Sydney.

Does that mean that we have enough skilled talent in Europe?

No, it does not.

AUSTRIA   IT Qualification Study IBW [German]
Institut für Bildungsforschung der Wirtschaft
“Alumnis of IT HTLs, IT studies on Universities and Universities of Applied Science are lacking.”
SWITZERLAND   ICT-Fachkräftesituation: Bildungsbedarfsprognose 2020 [German]
French Version
ICT-Berufsbildung Schweiz
“Need for IT Skills in 2020: 72‘500 persons, lack in 2020: 25‘000 persons.”
GERMANY   Technology Adoption Workforce Issue Study
undertaken by CompTia
“45 % of business leaders in Germany believe that internal IT competency does not or only partly satisfy the need of the company.”


Talent and culture are the key drivers of future success. A company needs to find incredible people who feel passionate about what they do and therefore can create a culture where people feel they can deliver the best work of their careers.


Read about Innovative Recruitment Campaigns

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